01 — What it pays
$5.63
a pair.
Every pair sold from your video. No cap, paid by TikTok Shop.
$5.63per pair · 10% open collab
Target collab
$6.76–7.88
12–14% · ask your manager
Shop Ads sales
3–5%
when we boost your video
If you sell50 pairs
You make$281.50
At 10%. The best video on these boots made 63 orders.
E
@essentiallyreyna63 orders from one video · 50.6K views
$343
02 — Proof it sells
Videos that
sold it.
Real numbers from our shop, all-time. Tap one to watch it.
47
creators have earned from these boots. Be next.
$19.1K
in sales from creator videos, 1.6M views.
03 — The first 3 seconds
Say this.
Show this.
Three openers that sold. Pick one, boots on screen while you say it.
Outfit“Winter, but make it fashion.”
Open on: the winter outfit, boots first
Demo“These fur boot heels are so hot.”
Open on: the fur up close
Fit“Big-calf friendly fur boots. Watch them go on.”
Open on: pulling them on
Then say“They’re under $57, I’m a 8 and took the 8, and they’re linked.” That line is the sale.
04 — What to show
Anatomy of
the shag.
Four details. Get each one on camera for a second.

THE FURRun your hand down it. Long, soft, full.

THE POINTED TOEPoint the toe at the lens.

THE STILETTOSide view. Say how high, then walk.

THE PULL-ONPull them on, on camera. No zip to fight.
Fit, out loud
Say your size and pull them on camera.
66.577.588.599.510
Red = the sizes most buyers take. Big-calf friendly, pull-on.
05 — The rules
Never say.
Say instead.
real fur→faux fur
waterproof→don't mention water
only a few left→sizes 7 to 9 go first
Always#ad in the caption, product tagged, and the price said once.
06 — Before you post
Six ticks.
Then post.
November creator challenge
Win up to
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers