01 — What it pays
$3.30
a pair.
Every pair sold from your video. No cap, paid by TikTok Shop.
$3.30per pair · 10% open collab
Target collab
$3.96–4.62
12–14% · ask your manager
Shop Ads sales
3–5%
when we boost your video
If you sell50 pairs
You make$165.00
At 10%. The best video on these boots made 12 orders.
M
@mikorosee12 orders from one video · 127K views
$44
02 — Proof it sells
Videos that
sold it.
Real numbers from our shop, all-time. Tap one to watch it.
10
creators have earned from these boots. Be next.
$1.5K
in sales from creator videos, 421K views.
03 — The first 3 seconds
Say this.
Show this.
Three openers that sold. Pick one, boots on screen while you say it.
Trend“The it-girl boots, and they're under $35.”
Open on: the boots in the light
Mood“It's finally feeling like fall.”
Open on: you walking outside, boots first
Outfit“Fall outfit, sorted.”
Open on: the full outfit, boots last
Then say“They’re under $33, I’m a 8 and took the 8, and they’re linked.” That line is the sale.
What sells boots on TikTok right now
18 sechow long the best-selling boot videos run. Short and looping.
Sizingthe most-used angle in boot videos that sell: say your size and calf, show the zip.
2 in 5top boot videos have no talking at all: a walk to music sells boots too.
Hooks from the best-selling boots videos, any brand
“Do not get these boots if you're single, you're going to get stopped.”
$11,338 in sales · 1.4M views · Attention grab
“Girls with wide calves, stop. Stop.”
$9,885 in sales · 626K views · Wide calf
“I have about 50 pairs of boots. These are the cheapest, and the comfiest.”
$9,230 in sales · 295K views · Social proof
04 — What to show
Anatomy of
big fluff.
Four details. Get each one on camera for a second.

THE FURRun your hand through it. Big and fluffy.

THE COLOURSLine up two colours. Ask which one they'd pick.

THE ROUND TOELow angle, the fluffy toe toward the lens.

THE FLAT SOLEWalk. Flat and cosy all day.
Fit, out loud
Say your size and pull them on, on camera.
66.577.588.599.510
Red = the sizes most buyers take. Pull-on, flat sole, mid-calf.
05 — The rules
Never say.
Say instead.
brand names→"these boots"
real fur→faux fur
waterproof→don't mention water
Always#ad in the caption, product tagged, and the price said once.
06 — Before you post
Six ticks.
Then post.
November creator challenge
Win up to
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers