01 — What it pays
$5.60
a pair.
Every pair sold from your video. No cap, paid by TikTok Shop.
$5.60per pair · 10% open collab
Target collab
$6.72–7.84
12–14% · ask your manager
Shop Ads sales
3–5%
when we boost your video
If you sell50 pairs
You make$280.00
At 10%. The best video on these boots made 46 orders.
M
@meilanmk46 orders from one video · 49.5K views
$242
02 — Proof it sells
Videos that
sold it.
Real numbers from our shop, all-time. Tap one to watch it.
16
creators have earned from these boots. Be next.
$5.7K
in sales from creator videos, 378K views.
03 — The first 3 seconds
Say this.
Show this.
Three openers that sold. Pick one, boots on screen while you say it.
Pain“Can't do high heels? These are your fall boots.”
Open on: you walking in them
Fit“Wide-calf friendly knee-highs, in dark green.”
Open on: the boot on your calf
Outfit“Date-night boots you can walk in all night.”
Open on: the date-night outfit
Then say“They’re under $56, I’m a 8 and took the 8, and they’re linked.” That line is the sale.
04 — What to show
Anatomy of
the classic.
Four details. Get each one on camera for a second.

THE STILETTOSide view. Say how high, then walk.

THE SQUARE TOEA step toward the camera, low angle.

THE WIDE SHAFTPull them on, on camera. Room for your calf.

ON THE LEGFull length, standing, then a slow turn.
Fit, out loud
Say your size and show the boot on your calf.
66.577.588.599.510
Red = the sizes most buyers take. Wide feet: size up 1, wide-calf friendly.
05 — The rules
Never say.
Say instead.
real suede→suede-look
fits everyone→say how they fit you
only a few left→sizes 7 to 9 go first
Always#ad in the caption, product tagged, and the price said once.
06 — Before you post
Six ticks.
Then post.
November creator challenge
Win up to
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers