Creator guideEverything our best creators do
MAKE IT
SELL.
Two minutes. Real numbers. Then pick your shoe.
Creator sales
$994K
Creators earned
1,064
Views
63.3M
You earn
10%
01 — Pick your shoe
Pick a shoe.
Get its brief.
Our best sellers, all-time. Each brief has its hooks, the videos that sold it and what a sale pays.
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
RODEO QUEEN
Embroidered Over-the-Knee Cowboy Boots
$46.99 · you earn $4.70
8,146 sold747K top video
BLUE RODEO
Denim-Look Cowboy Boots
$55.66 · you earn $5.57
6,661 sold897K top video
OUTLAW
Slouchy Buckle Moto Boots
$49.89 · you earn $4.99
4,623 sold3.3M top video
THE SHAG
Faux-Fur Knee-High Heeled Boots
$56.30 · you earn $5.63
3,407 sold93.4K top video
THE BUCKLE
Wide-Calf Slouchy Knee-High Boots
$57.99 · you earn $5.80
1,372 sold601K top video
BIG FLUFF
Fluffy Faux-Fur Mid-Calf Boots
$32.99 · you earn $3.30
1,078 sold127K top video
SNOW BEADS
Beaded-Lace Furry Snow Boots
$49.99 · you earn $5.00
819 sold140K top video
PEEKABOO
Peep-Toe Slouch Wedge Boots
$59.84 · you earn $5.98
306 sold50.9K top video
THE CLASSIC
Solid-Color Knee-High Heeled Boots
$55.99 · you earn $5.60
305 sold51.8K top video
02 — The first 3 seconds
Stop the
scroll.
Shoe on screen while you say it. Start on an action: zipping, unboxing, the outfit switch.
Hook 1
"Wait, these aren't $115 boots?"
Hook 2
"Wide calf. Watch the zipper."
Hook 3
"Same dress, three boots. Watch this pair."
NeverClaim genuine leather, waterproof or "only a few left" unless the shoe's brief says so, and never name or compare to a designer brand.
Market data — All brands
What sells
right now.
The best-selling shoe videos on TikTok Shop, any brand: how long they run, what they say first.
What sells boots on TikTok right now
18 sechow long the best-selling boot videos run. Short and looping.
Sizingthe most-used angle in boot videos that sell: say your size and calf, show the zip.
2 in 5top boot videos have no talking at all: a walk to music sells boots too.
Hooks from the best-selling boots videos, any brand
“Do not get these boots if you're single, you're going to get stopped.”
$11,338 in sales · 1.4M views · Attention grab
“Girls with wide calves, stop. Stop.”
$9,885 in sales · 626K views · Wide calf
“I have about 50 pairs of boots. These are the cheapest, and the comfiest.”
$9,230 in sales · 295K views · Social proof
03 — Proof it works
Our best videos.
Of all time.
Our best sellers of all time, any shoe, each tagged with its style. Tap one to watch it here.
747KVIEWS
#1 ALL-TIME
The full outfit
$36,340849 orders
@pdxariana · Feb 2026
508KVIEWS
#2 ALL-TIME
Talking to camera
$30,171542 orders
@cassay_texasgirl · May 2026
3.3MVIEWS
#3 ALL-TIME
Close-ups
$29,348652 orders
@hani.waits.for.no.one · Apr 2026
593KVIEWS
Talking to camera
$28,043511 orders
@meilanmk · Apr 2026
897KVIEWS
The full outfit
$25,517445 orders
@shaycroft · Apr 2026
1.7MVIEWS
Close-ups
$19,247548 orders
@greenreaper.xo · Jun 2026
662KVIEWS
Close-ups
$14,554339 orders
@magicmoonmagy · Sep 2025
377KVIEWS
Close-ups
$12,903230 orders
@the_captain.clutch · Jan 2026
289KVIEWS
The full outfit
$11,116198 orders
@shelbaybay27 · Aug 2026
271KVIEWS
The full outfit
$10,262240 orders
@dorisurieta82 · Jul 2026
601KVIEWS
The demo: walk, turn, calf
$9,728164 orders
@dottedwings · Sep 2026
Plays on TikTok ↗
948KVIEWS
$8,983207 orders
@sofiasrebrand · Mar 2026
Plays on TikTok ↗
231KVIEWS
$8,781207 orders
@alondra.adrianaa · Nov 2025
04 — Four styles that sell
Pick a style.
Shoot it.
Four styles. Each: how to shoot it, why it works, and our videos that sold with it.
4 of our top 13
The full outfit
- Mirror or full-length shot, boots in frame
- Walk, turn, then the boots up close
- Price, your size
Why it worksViewers see the whole look and picture wearing itThe boots get the credit for the outfitNo talking needed, rides trending sounds
747KVIEWS
The full outfit
$36,340849 orders
@pdxariana · Feb 2026
897KVIEWS
The full outfit
$25,517445 orders
@shaycroft · Apr 2026
289KVIEWS
The full outfit
$11,116198 orders
@shelbaybay27 · Aug 2026
4 of our top 13
Close-ups
- Shoe fills the frame: bows, buckles, heel
- Turn the foot, take a step, hold it up
- Price card on screen
Why it worksTexture and detail sell without a wordClose-ups make the materials look premiumWorks anywhere: the car, the floor, the doorway
3.3MVIEWS
Close-ups
$29,348652 orders
@hani.waits.for.no.one · Apr 2026
1.7MVIEWS
Close-ups
$19,247548 orders
@greenreaper.xo · Jun 2026
662KVIEWS
Close-ups
$14,554339 orders
@magicmoonmagy · Sep 2025
2 of our top 13
Talking to camera
- Shoe up to the camera, say the hook
- One feature, and how long you wore them
- Price, your size, "it's linked"
Why it worksA face and a plain voice read as advice, so viewers trust itSaying how long you wore them is proof, not a claimWorks with any shoe, no props, one take
508KVIEWS
Talking to camera
$30,171542 orders
@cassay_texasgirl · May 2026
593KVIEWS
Talking to camera
$28,043511 orders
@meilanmk · Apr 2026
1 of our top 13
The demo: walk, turn, calf
- Boots fill the frame from the first second
- Walk to the camera, turn, calf from the side
- Price, "tap the cart"
Why it worksProof beats claims: they see how the boots move and fitLow angle, boots big in the frame: nothing else to look atAnswers the top question (will it fit me?) before it's asked
601KVIEWS
The demo: walk, turn, calf
$9,728164 orders
@dottedwings · Sep 2026
05 — Close the sale
Say it.
Then ask.
The lines that turn a view into an order.
Price vs look"Looks $115. It's $57."
Wide calf that zips"These actually zip all the way up."
Heels you can stand in"Four hours, no blister."
Say your size"I'm an 8.5, took the 8.5."
Name it and say it's linkedIn the first 5 seconds.
Say the price out loud"$57, looks like $115."
Ask, with a reason"Tap the cart before your size goes."
06 — One sale, broken down
Why this one
sold.
$36,340 in sales from one video, our #1 of all time. Four things it did right.
747KVIEWS
The full outfit
$36,340849 orders
@pdxariana · Feb 2026
1
Named the occasionOn-screen text in Spanish: the perfect boots for the rodeo. Her audience knew it was for them.
2
One mirror, the whole lookA single head-to-toe mirror shot: outfit first, then a turn.
3
Boots never leave the frameEvery second shows the boots, so the eye lands on them.
4
Ten secondsShort enough to loop, and every loop counts as a view.
07 — Every week
Three habits.
Every week.
3 to 5 videos a week on the pair you have.
Answer comments in the first hour. "What size are you?" is a sale.
Weekly: watch time, tag clicks, sales per 1,000 views. Change one thing.
08 — How it works
Samples, pay
and posting.
What does a sale pay me?
10%open collab3%Shop Ads sales 12–14%target collab5%target Shop Ads Paid by TikTok Shop on every sale from your video. Your manager tells you if you are on a target plan.
How do I get a sample?
Request it from our showcase, or your manager sends one with a brief like this for that shoe.
How long do I have to post?
7 days from delivery. Post and sell, and your next pair ships first.
Who do I talk to?
DM us on TikTok @aosphiraylian_ or email tiktok@aosphiraylian.com.
November creator challenge
Win up to
$600 cash
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers